Social Media Engagement
Strategized to bring client brands into the social-forward future of PR*
drove cultural relevance for brands through finding real-time opportunities to enter social media narratives
trendjacking and joining in cultural moments — build brand affinity across wider audiences
Impact
(example) 1 earned organic social shoutout:
3 pieces of earned original content, mentioning client brand
22k engagements
280k impressions
50% spike of organic search of brand in the days following social mentions
*Through client work with Golin, global PR agency
Earned Media
Pitched, provided interview contact, and secured feature article placement in mass media publications
wrote key messaging document to provide reporter with responses to interview questions
Slade Coaching
Strategized and generated content creation plan for new small business (Personalized, tailored coaching and training program for pre-professional ballet dancers, supplementing regular ballet schools’ schedules) on social media
aimed to achieve goals of driving business growth, attracting news clients, and increasing awareness of program
built social media deliverables, captured content, edited photo and video, wrote copy for optimized exposure
Barry’s
Mock social media plan for Barry’s; leveraged creativity and timliness to create effective posts to drive engagement, based on principles of digital media
Year
2024
Afloat
growth marketing and social media intern for on-demand gifting app offering gifts from bespoke retail boutiques
Year
2022-2023
Client
Afloat Life, Inc.
Click photos to explore work
State Fair of Texas
mock social media and digital design project for State Fair of Texas, longest-running state fair in the U.S., representing iconic attractions in annual event
Year
2023